Connell Cruise Performs “All Summer Long”

In 2014, a social media frenzy surrounding the release of “Into The Wild” grabbed the attention of the music industry titan, L.A. Reid. Cruise’s subsequent deal with Epic Records in New York City is considered the largest and most significant record deal in South African music history, introducing him to the international music scene and trailblazing the way for a new wave of South African talent to follow. Cruise was born in Johannesburg to a family with a rich musical history. His unique background has shaped his musical evolution into a fresh, multifaceted sound. With infectious instrumental riffs and accessible lyrics that highlight his tracks' pop sensibility, Cruise seamlessly incorporates the nuances of the genres he grew up listening to with the rhythms and sounds essential to South Africa’s musical heritage. His songs are catchy and memorable, connecting to the listener on a deeper level — the level of a storyteller expertly and intricately weaving life experience into his music and lyrics.

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