Get Listings Summit with Andrey Polston

Listings, leads and leverage are the engine of an agent’s business. How can you gain more control over your listings, and what can you learn from the people who are winning with them? On this episode, we talk to Get Listings Summit co-founder Andrey Polston who shared actionable insights on postcards with a 3-5% call back rate, positioning yourself as an expert and building relationships.
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If you can control your listings, you can control your destiny and your future. -Andrey Polston
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Takeaways + Tactics

We’re at a 30-year low for first-time buyers. The majority of buyers in the market place are second timers.

If you’re newer to the game your strategy with postcards should be direct response, not branding.

You can send out postcards, escalating them right before listing season, then de-escalate throughout the rest of the year
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Andrey also gave info on;
-A postcard strategy that pulls in a 3-5% call back rate
-How to start laying the groundwork before you get licensed
-A script for calling recently engaged people about home-ownership
-How to springboard from a team
-The three pillars: listings, leads and leverage
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Winning with listings is all about becoming an expert in your market. Whether that’s through postcards or geographically specific online content - consistency and leveraging a system promote growth. When you start out, the goal is getting people to respond, and as you level up - you can start branding yourself. If you can bring that value, you can have greater control over your listings and your future.
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Guest Bio-
Andrey is the Get Listings Summit Founder & Co-Anchor. He’s on a mission to help 1,000 agents crack $250K GCI per year. Go to https://www.getlistingssummit.com for more information.
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You'll learn what's working for up-and-coming agents in California and around the country to get real estate listings and buyer clients.
Featuring our live Google Hangout series Real Estate Uncensored, which gives our best real estate marketing tips, strategies for prospecting, lead generation and cold calling, and negotiation tactics to close the deal.