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Increasing Importance of Data in the COVID Era

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The business world is chock full of companies whose customer data is heavily siloed, with incomplete or conflicting customer profiles, and poorly organized, inconsistent data records. Customer data often comes in a multiplicity of formats from a variety of third-party vendors, or from unrelated and incompatible software applications.

But suddenly the Covid19 crisis hit, and it hit every company, without respect to whether its customer data was in order or not. Technologists and research firms estimate that several years’ worth of digital progress has been made in just the last few months. However, as companies have been trying to hustle themselves online to salvage whatever business could be salvaged, virtually, customer data has become far more critical to their success.

In this webinar, sponsored by Treasure Data, customer-experience authority Don Peppers will discuss:

· Why customer data is critical to every company’s product and service quality, online or off;
· What kinds of data can be used to measure, manage, and improve the customer experience; and
· How to use the COVID Crisis as an opportunity for growth and competitive development, rather than being victimized by it.
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