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Career Can Do - The Importance of Video Marketing with Chuck Gallagher


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In this episode of Career Can Do, Mary Ann Faremouth chats with Chuck Gallagher, an entrepreneur, speaker, and author specializing in digital marketing. He is the author of Second Chances and has been featured in media outlets, including Business Week, CBS, CNN, and. Chuck discusses the importance of video and shares tips on distinguishing yourself in a competitive marketplace.

What problem are you going to solve? In a competitive marketplace, you have to articulate that problem in a manner that catches people’s attention. A very effective way to do that is through video, but even that has its challenges.

The average watch rate for any video is 31 seconds. This means that in 31 seconds, you must share something powerful or captivating enough that encourages people to continue watching. It would be best if you investigated what people are searching for to create content they want to see in the first place.

#CareerCanDo #VideoMarketing #CPN #Podcast
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